Last Updated: March 2026

Senior Finance Guide (“we,” “us,” or “our”) operates the website https://seniorfinanceguide.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.

1. Information We Collect

Voluntarily provided: Email address when signing up for our newsletter or contacting us.

Automatically collected: IP address, browser type, pages visited, time on site, referring website, device type and OS.

2. Cookies and Tracking Technologies

We use essential cookies for site functionality, analytics cookies via Google Analytics (anonymized/aggregated), and may use advertising cookies for third-party ad networks. You can control cookies through your browser settings. Opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.

3. How We Use Your Information

• To operate and improve the Site
• To send newsletters (only if subscribed)
• To respond to inquiries
• To analyze traffic and usage patterns
• To comply with legal obligations

4. Affiliate Disclosure

Senior Finance Guide may earn a commission if you click affiliate links and make a purchase, at no extra cost to you. Affiliate relationships do not influence our editorial content.

5. Sharing Your Information

We do not sell, trade, or rent your personal information. We share only with service providers (hosting, analytics, email) under confidentiality agreements, or as required by law.

6. Your Rights (GDPR and CCPA)

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure of your data
• Right to opt-out of data sale (we do not sell personal data)
• Right to data portability

To exercise these rights, email: info@seniorfinanceguide.com

7. Data Retention

Newsletter subscriber emails are retained until you unsubscribe. Analytics data follows our analytics provider’s retention policy.

8. Children’s Privacy

Our Site is not directed to children under 13. We do not knowingly collect data from children.

9. Third-Party Links

We are not responsible for the privacy practices of linked third-party websites.

10. Security

We use reasonable technical and organizational measures to protect your data. No internet transmission is 100% secure.

11. Changes to This Policy

We may update this policy. Changes appear on this page with an updated “Last Updated” date.

12. Contact Us

Email: info@seniorfinanceguide.com